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Referrers

This category contains reports on referrers and search engines.

Referring Sites:

List of referring sites (domains).

Referring URLs:

List of referring URLs.

Search Engines:

List of search engines visitors of your site came from.

Engines and Phrases:

Lists of search phrases by engines.

Search Phrases:

List of search phrases.

Search Keywords:

List of search keywords.

Entry Pages / Engines:

Lists of entry pages by search engines.

Entry Pages / Phrases:

Lists of entry pages by search phrases.

Paths / Phrases:

Lists of paths through the site by search phrases.

Phrases / Entry Pages:

Lists of search phrases by entry pages.

A search engine/phrase/keyword is counted and shown in reports if a visitor searched in a search engine and clicked a found link to your site. It is not counted if a link to your site was shown in a search engine results but a visitor haven't followed it.

The program can report information on organic and paid search traffic separately. You need to specify landing pages in Profile Properties > Tracking > Track paid search and goals > Landing Pages to get such reports.